TECATE LIGHT “FIESTA FRIDAY” CONCERT TO FEATURE ALEKS SYNTEK AT TOYOTA GRAND PRIX OF LONG BEACH

LONG BEACH, Calif. (March 25, 2008) -- Race fans attending the 34^th Annual Toyota Grand Prix of Long Beach will have a chance to enjoy renowned Mexican pop artist and Latin Grammy winner Aleks Syntek at Friday night’s Tecate Light “Fiesta Friday” Concert Presented by Lowe’s on the Tecate Light stage, in front of the Long Beach Performing Arts Center.

And, best of all, the concert is FREE to race ticket holders!

Producer, arranger and composer; Aleks Syntek has recorded three multi-platinum albums and has achieved numerous nominations from the Billboard Awards, Latin Grammys, and MTV Latin America. In 1999 he received the Mexican Academy Movie Award for “Best Score” with the movie Sexo, Pudor y Lagrimas (Sex, Shame and Tears). Currently, Syntek is planning a mainstream crossover including several English versions of his original Spanish language hits.

“We know the importance of music in Hispanic culture, and are thrilled to provide consumers the unique opportunity to see one of the most talented Latin American artists during race weekend,” said Arturo Vargas, Events and Sponsorships Manager for Tecate Light. “The ‘Fiesta Friday’ concert has been a huge success in previous years and we are confident that Aleks Syntek will draw a great audience at this year’s event.”   

In addition to the Friday celebration, Tecate Light is also proud to present Pennywise as the band for Saturday’s “Tecate Rock and Roar” concert to be held on April 19 at 6:00 p.m. Following this performance will be the crowning of the “Tecate Miss Toyota Grand Prix of Long Beach,” featuring some of the most charming and beautiful women in Southern California.

Tickets for the 34th annual Toyota Grand Prix of Long Beach are available now at the Grand Prix Ticket Office or by calling (888) 82-SPEED.  Ticket prices range from $25 for Friday general admission to $125 for 3-day reserved sitting. For more information on seating, parking, group discounts, one-day tickets, champ car paddock passes, super photo tickets, and the hospitality club, visit www.gplb.com. 

About FEMSA/Heineken USA

In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA’s beer brands in the United States.  Under the terms of the agreement, Heineken USA has assumed responsibility for the marketing, sales and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca, Bohemia and the new Tecate Light, across the United States.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. ( Netherlands), which is the world’s most international brewer.  Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.

Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands.  Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, São Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004.  For more information on FEMSA, go to www.femsa.com.