LONG BEACH, Calif. (March 25, 2010) -- The roar of cars speeding around the race circuit will have some sound level competition April 16-18 at the 36th Annual Toyota Grand Prix of Long Beach:  the rockin’ music of Arena Jamm!

New to race weekend, Arena Jamm will feature a virtual “who’s who” of the best local rock bands performing almost non-stop all weekend in the Long Beach Convention Center Arena as part of the race’s Lifestyle Expo.

The Arena Jamm bands will each perform half-hour sets according to the current following schedule (subject to change):

Friday, April 16

10 a.m.          Absinthe

10:45 a.m.     Corday

11:30 a.m.     Purple Melon

12:30 p.m.     Terraplane Sun

1:15             Jeremy Buck and the Bang

2:15 p.m.      Moonshine

3 p.m.           Love and a .38

4:15 p.m.      IRONHEEL

5 p.m.           Zen Robbi

Saturday, April 17

10 a.m.          Go Sunday

11 a.m.          Costa Nova

11:45 a.m.     IRONHEEL

12:30 p.m.     Pentin

1:30 p.m.      HDR

2:15 p.m.      Robby Armstrong Band

3:30 p.m.      The Binges

4:15 p.m.      Rival Sons

Sunday, April 18

10:15 a.m.     Siren Sons

11 a.m.         Ronny North

Noon             Rival Sons

12:45 p.m.     Honey Honey

1:30 p.m.      Pentin

2:15 p.m.      HDR

3:15 p.m.      Lady Sinatra

4 p.m.           The Binges

The Lifestyle Expo, free with race ticket, also includes Team Soil BMX Freestyle Demonstrations three times daily, as well as the Grand Prix’s “Green Power Prix-View” with the latest innovations in alternative energy vehicles and living.

The Expo is open from 8 a.m.-6 p.m. Friday and Saturday and from 8 a.m.-5:30 p.m. Sunday.

Admission prices for Friday through Sunday have not changed since 2008, and start at $25 for a Friday-only general admission ticket to $125 for a three-day ticket, which includes Saturday and Sunday reserved seating on upper levels of the grandstands. Pre-paid parking packages are also available.

In addition to the downtown walk-up service, tickets can be ordered via credit card by using the toll-free ticket hotline, (888) 82-SPEED. Tickets can also be purchased on-line at www.gplb.comor at Ticketmaster outlets.  Handicapped YhANDICA

seating, IZOD IndyCar Paddock Passes, Super Photo tickets and a wide variety of hospitality club packages – including the all-new Vista Club atop the Hyatt Regency Hotel – are also available.

A ticket brochure and Fan Guide that includes circuit map, ticket prices and order form can also be obtained by calling the hotline.