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Toyota Grand Prix of Long Beach April 11 - 13, 2014
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Tecate Light Fiesta Friday Concert to Star Popular Latin Band 'Kinky'

LONG BEACH, Calif. (March 21, 2014) – Tecate Light, the Mexican light beer with bold cerveza flavor, invites adults 21 and older in Southern California to be part of the 40th Toyota Grand Prix of Long Beach (TGPLB) during the weekend of April 11-13, 2014. As part of its 12th consecutive sponsorship of the storied racing event, the Mexican light beer brand will add bold flavor to the celebration by sponsoring the “Tecate Light Fiesta Friday” stage on which Grammy-nominated Mexican band Kinky will perform. Fans 21+ will also have the chance to win an all-inclusive VIP Package to the races and be able to take advantage discounts and promotions at retail.  

The “Tecate Light Fiesta Friday” stage has featured bold musical acts at the conclusion of the first day of TGPLB races since 2004, and this year is no exception. On Friday, April 11 at approximately 6:45 p.m., the heralded Mexican band Kinky will take the stage and impress audiences with their infectious Latin rock-dance-techno vibes that have taken the group from their native Monterrey, Mexico to an international level. Comprised of Gil Cerezo (lead singer), Carlos Cháirez (guitar), Cesar Pliego (electric bass), Omar Gongora (drums and percussion), and Ulises Lozano (keyboard and accordion), Kinky is best known for hits like “Coqueta” (“Flirty Girl”), “Más” (“More”), and “Marcha Atrás” (“Go Back”) and is celebrating the release of its new album Sueño de la Máquina (The Machine’s Dream). The concert is free to race ticket-holders, and to those 21+ who pick up a “Fiesta Friday Free Pass” at participating retail stores in Southern California.

“We’ve done the festival circuit and have performed around the world, but this is the first time that we’ll be rocking with our fans at the Grand Prix of Long Beach,” said Gil Cerezo, lead singer of Kinky. “We’re grateful to Tecate Light for the opportunity to allow us to make history on stage, and can’t wait to let our music speak for itself on April 11!” 

Leading up to Southern California’s biggest annual sporting event, Tecate Light will offer fans 21 years and older living in Calif. and Nev. the opportunity to enter to win an exclusive VIP event experience by texting TCGRANDPRIX to 30364 or by going online at www.tcgplb.com. One grand prize winner will be awarded three-day reserved seating tickets, a pace car ride, two pit access passes, hotel accommodations and transportation for the entire weekend, and VIP access to Fiesta Friday; while ten other lucky winners will receive three-day reserved seating tickets for two. Official rules and regulations, including eligibility requirements, are available at www.tcgplb.com.

“For the last 12 years, the Grand Prix of Long Beach has given us an opportunity to infuse the boldness and carácter of our brands into many aspects of the celebration—from ‘Thunder Thursday’ to the always anticipated ‘Fiesta Friday’ concert,”  said Gustavo Guerra, director of marketing for Tecate. “The event also allows our consumers 21 and older an opportunity to taste the bold flavor of Tecate Light, which is perfectly paired with the roar of the engines on the track.”     

To make sure as many adults of legal drinking age as possible have the opportunity to taste the bold flavor of Tecate Light, the brand will host a variety of promotions at bars and restaurants in the weeks prior to the TGPLB, including during “Thunder Thursday” in downtown Long Beach. Additionally, at thousands of grocery and convenience stores across Calif. and Nev., the brand will offer instant rebate coupons on the purchase of snacks, frozen dinners, and non-alcoholic beverages, as well as one 12-pack (or larger) of Tecate or Tecate Light. All offers only valid where available and legal.

“We are delighted to continue our relationship with Tecate Light,” said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach. “Tecate Light is an important partner to us and their activation in market is second-to-none and a significant component of their sponsorship of our event.”

During the actual racing weekend, consumers 21+ will have the opportunity to take photos with the Chicas Tecate Light, sample Tecate and Tecate Light at thematic sports bars, lounges and cantinas placed strategically around the track, and much more.

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